Netnography (Kozinets, 2002) is a new research method that has become increasingly popular within the social sciences. The purpose of this presentation is to introduce the accounting scholar to this new methodology and suggest its role in qualitative accounting research. The key components of netnography are first outlined before reviewing recent scholarship in qualitative accounting that has used the method. The advantages and challenges of netnography are explored together with the opportunities it presents for researching new modes of accountability in the digital age.
To hear how the reporting landscape has changed in the NFP and public sectors over the past decade, challenges to effective reporting with these sectors, and the direction the NFP and public sector reporting environment is taking, join the October Insight Series to hear from our expert panel.
AFAANZ and CAANZ proudly present the Education Forum 2022.
The AFAANZ Education Forum will be held at the CA ANZ offices in Melbourne on 29 November 2022.
This years theme is “Accounting has changed, where do we fit?”. Included in the program are two panel sessions debating the changed nature of accounting as a profession. One panel with industry professionals, and one with academics. We also have a variety of presenters who will share their research and insights on the theme, all with differing perspectives. The forum will be forward focused, thought provoking and useful for all AFAANZ members. We hope that you can join us in person at this exciting event.
The 2018 AFAANZ Conference will be held in Auckland, New Zealand from 1-3 July 2018.
For more information on the 2018 AFAANZ Conference, click here.